Welcome! – Public Relations is a fun and exciting role where you get to try different forms of media and communication to promote your club. Here are some tips to get you started.
Maintaining an up-to-date website is key to attracting new members.
- Free Toast Host – You can request a website for your club via https://www.toastmastersclubs.org/welcome/
- EZ Speak – This online tool allows Toastmasters clubs to automate their meeting planning and track and support members’ educational development. https://easy-speak.org/portal.php
- See sample webpages from District 101 clubs.
When it comes to organizing a special event such as an Open House, you must be sure to make people aware of it. PR flyers provide a good way to advertise your event.
- You can create your own with PPT or Word – see sample flyers from District 101 clubs.
- Or you can download a “Flyer template” from the District 101 Open House Resources page at https://files.d101tm.org/open-house-resources/openhouseflyer.pptx
A newsletter is a great way to keep club members informed, in case they missed some meetings. Highlight recent activities, let members know about upcoming events, and be sure to include the latest promotions from the District 101 website. Newsletters can also be used as an invitation for potential guests.
- You can create your own
- Or you can use start with the template from the Toastmasters International website – https://www.toastmasters.org/-/media/files/brand-materials/club-stationary-zipped/club-newletter-templates.ashx
See sample newsletters from District 101 clubs.
- Meetup – Did you know that District 101 has a Meetup site? You may request to add a club event to the District 101 Meetup site by submitting event details using the request form at https://d101tm.wufoo.com/forms/meetup-posting-request/. You will get a notification from the District PR Manager when the event is posted on Meetup. (PS: Don’t forget to RSVP and ask all your club members to do the same thing.)
- Facebook – If your club has a Facebook page, be sure to update it with photos, invitations to events, recognition of member and club achievements. District 101 has a Facebook page as well – come check us out at https://www.facebook.com/d101tm/
- Club Business Card – Make a lasting impression at your next club meeting, Open House, or other event with your very own business cards! The business card should include your club name, meeting information, and website. Make it easy for your guest to get in touch with your club by including contact information (phone number and/or email address).
- TI Brochures – [Tips: Some brochures are free for members. You may order a set from TI when you purchase other items from the TI Shop. They are great material to include in guest welcome packets.]
- All About Toastmasters: https://www.toastmasters.org/~/media/45243E549A114DD08CC97A816481BE42.ashx
- Find Your Voice (1 set free): https://www.toastmasters.org/-/media/44d6ba0fadec4f4b9282083a18d35121.ashx
- Your Path to Leadership (free set): https://www.toastmasters.org/~/media/0abf8b2482a54c2997863c1bad76472b.ashx
Brief text descriptions enhance collages of quality photos that provide a summary of each event/meeting. A mix of posed and action photos are used to give the viewer a sense of the club members, culture and activities.
The website is hosted by FreeToastHost, which offers free hosting for Toastmasters Clubs, providing a standard format for users to follow, including a customizable table of contents and a secure area (login required) for members to access club materials.
The home page includes helpful information for visitors, including:
- Member benefits
- Membership requirements
- Video clips of notable workshops and meetings that are not only educational, but showcase what the club has to offer
To create a collage of pictures and text to post on your website:
- Create a one page PowerPoint slide with pictures and text
- Save it as jpg and upload to the FreeToastHost website
Note: The image will be reduced in size when you upload to the FreeToastHost website. The Next Step VPPR normally creates a large PowerPoint slide (30 in by 45 in) – so that the picture quality will be better. The important thing is to keep a good aspect ratio (portrait works better than landscape).
When it comes to organizing a special event such as an Open House, one thing you must be sure to do is make people aware of it. PR Flyers provide a good way to advertise your event. Below are sample Open House Flyers from District 101 clubs – click on any of them to see the full-sized flyer.
A Table of Contents informs readers of what to expect in the 2-page newsletter.
Colorful graphics as well as different font styles and font colors capture the reader’s attention.
A special sidebar section on the second page is used to share short tips and information in graphic form.
Newsletters can be made to look more professional by utilizing the official graphic elements from Toastmasters International.
Toastmasters International recommends using their color palette, found on Page 2 of the Visual Brand Guidelines, on all promotional material.
Newsletters are a great opportunity to recognize member achievements, highlight past activities, and promote upcoming events.
Using photographs of members and club events helps readers get to know the club and see members enjoying club activities.
Share Your Club’s PR Successes
Do you have a flyer, newsletter, website, or video that has been successful at drawing visitors and new members to your club?
Share your ideas and success with your fellow Toastmasters. Send examples of your PR material to firstname.lastname@example.org to showcase on this page. Include a brief description of what made your PR campaign successful – content, design, who your target audience is (who you distribute it to), etc.