District PR Awards

In recognition of outstanding PR efforts by clubs.

Every year, District 101 sponsors a number of contests to recognize clubs within the district for their outstanding PR efforts. These contests provide an opportunity for clubs to showcase their creativity — and earn some well-deserved prizes.

This year, there will be three PR awards presented to clubs:

  • Best Website/ePresence
  • Best Newsletter
  • Best Video — New for 2021!

All clubs in District 101 are invited to submit their entries in any or all of these three categories. We look forward to receiving — and seeing — your entries.

Click on one of the buttons below to view details about each award program, including the submission process for entries and judging criteria.

PR Awards Program Highlights

  • Purpose
    • The chief purpose of any PR asset (whether website, newsletter, or video) should be to attract and inform guests, prospective members, and members.
  • Judging criteria
    • Generally speaking, all District 101 PR awards place a high priority on the timeliness and relevance of content and on layout and design (including ease of navigation for online assets).
    • Be sure to review both the overall judging guidelines and the contest-specific judging criteria below for further details.
  • Schedule
    • The deadline for entry submissions has been extended to May 6! Submit your entries to pr@d101tm.org.
    • All awards will be presented at the District 101 conference in May.
  • Prizes
    • 1st place earns $101 in district credit.
    • 2nd place earns $50 in district credit.
    • All winners will be posted on the PR Awards page.

Best Website / ePresence

  • Submit your entry to pr@d101tm.org. This submission email must include a link to your website.
  • The deadline for submission has been extended to May 10.
  • To show that your website has been updated over time and kept current, you may consider including a short slide presentation with different screenshots (of your home page, event page, etc.) to demonstrate how your website has changed over time.
  • If there are additional items that you would like to highlight for consideration, please include them in the submission email. You may attach a PPT or PDF with that additional information.
  • Remember to consider the security and privacy issues notes below.

Here is a breakdown of the judging criteria for the Best Website award, including a few examples for each criteria grouping.

Important: In addition to the criteria listed here, don’t forget to review the overall judging guidelines applying to all PR award programs (listed below).

Website Content (30%)

  • Up-to-date information (maintaining timeliness)
  • Promotion of events
  • Recognition of accomplishments
  • Educational tips & tricks

Navigation and Layout (20%)

  • Ease of navigation
  • Organization of content
  • Visual design, creativity, graphics, photos, typography, color, and whitespace

Social Media Integration (10%)

  • Links to social media channels (enhancing online presence)

Club Information (10%)

  • Meeting time and location
  • Information about how to attend a meeting (e.g. email or link to event RSVP)

Member Information (10%)

  • Benefits of membership
  • Information about how to become a member

Toastmasters Information (10%)

  • District 101 promotions, Toastmasters program information, branding, etc.

2020-2021 PR Awards for Best Website / ePresence

2018-2019 PR Awards for Best Website / ePresence

 

Best Newsletter — The Golden Quill Award

  • To be eligible for this award, your club must have published at least two issues of your newsletter.
  • Submit your entry to pr@d101tm.org. This submission email must include one of the following:
    • If the newsletter is available online (and has been posted on your club’s website), include a link to the newsletter (showing at least two issues).
    • If the newsletter is not available online, attach a digital copy of at least two issues of the newsletter (in either PDF or JPG format).
  • The deadline for submission has been extended to May 10.
  • If there are additional items that you would like to highlight for consideration, please include them in the submission email. You may attach a PPT or PDF with that additional information.
  • Remember to consider the security and privacy issues notes below.

Here is a breakdown of the judging criteria for the Best Newsletter award, including a few examples for each criteria grouping.

Important: In addition to the criteria listed here, don’t forget to review the overall judging guidelines applying to all PR award programs (listed below).

Newsletter Content (50%)

  • Club events (upcoming events and recaps of past events)
  • Recognition of member achievements
  • Officer communications
  • Educational tips & tricks

Layout and Presentation (30%)

  • Visual design, creativity, graphics, photos, typography, color, and whitespace

Club Information (10%)

  • Meeting time and location
  • Information about how to attend a meeting (e.g. email or link to event RSVP)
  • Officer contact information
  • Website address (URL)

Toastmasters Information (10%)

  • District 101 promotions, Toastmasters program information, branding, etc.

2020-2021 PR Awards for Best Newsletter

2018-2019 PR Awards for Best Newsletter

 

Best Video

  • To be eligible for this award, your video should be between 1-2 minutes long and should promote your club.
  • Submit your entry to pr@d101tm.org. The submission email must include a link to your video — for example, a video on YouTube or a video embedded on your club’s website.
  • The deadline for submission has been extended to May 10.
  • If there are additional items that you would like to highlight for consideration, please include them in the submission email. You may attach a PPT or PDF with that additional information.
  • Remember to consider the security and privacy issues notes below.

Here is a breakdown of the judging criteria for the Best Video award, including a few examples for each criteria grouping.

Important: In addition to the criteria listed here, don’t forget to review the overall judging guidelines applying to all PR award programs (listed below).

Storyline (30%)

  • A clear and enticing story that flows smoothly and engages the audience

Club / Toastmasters Information (25%)

  • Communication of educational program and activities, such as meeting excerpts

Coolness Factor (20%)

  • Visual design and creativity
  • Viral elements

Call to Action (15%)

  • Clearly communicated next steps, such as a call to visit the club website or attend a meeting

Technical Excellence (10%)

  • Shooting/filiming quality
  • Editing (smooth incorporation of components)
2020-2021 PR Awards for Best Video

Overall Judging Guidelines

Your Club is encouraged to show its personality: What makes your particular club different or unique? Use your imagination and show off your creativity.

For all three PR awards, the submission (website, newsletter, or video) must mention and/or include the following:

  • Club contact information: This can include one or more of the following: website address (URL), social media links, contact email, meeting location, etc.
  • Updated content: All information must be kept current, including but not limited to the club’s meeting schedule, meeting information, news, upcoming events, and club contact information. If the content changes regularly, this can be documented over time, such as in a slideshow that accompanies the submission.
  • Branding: If Toastmasters branding is used, the submission must meet the standard criteria from Toastmasters International, including but not limited to maintaining the integrity of the Toastmasters International logo and other assets. (See Toastmasters International’s Branding Portal for specific details). Despite the requirement to follow these branding guidelines, it is perfectly acceptable to create a differentiated look and feel that expresses the personality of your club.
  • Layout and navigation: The navigation on your website should be clear and intuitive, and the information should be easy to find. 
  • Contest-specific criteria: Each contest has its own additional criteria, which can be found in the individual descriptions for each award.

Content Ideas

When considering what to add to your website, newsletter, or video, there are many types of content to keep in mind. Here are a fews ideas:

  • Club information: website address, contact email, meeting location, meeting schedule (day, time, and frequency)
  • Events: regular meetings, special events (such as open houses, speech contests, workshops), event recaps
  • Club membership criteria: community or corporate, open or closed, speciality, advanced
  • Member recognition: educational awards and recognitions from Toastmasters International, speech contest winners
  • Testimonials: members’ comments about how Toastmasters has helped them inside and outside the club
  • Education: tips and tricks of speaking, of Zoom, of navigating Pathways
  • Toastmasters information: What is Toastmasters? What are the goals and benefits for members?

Important Notes about Security and Privacy

  • Ensure that you do not publish the direct Zoom link, meeting ID, and password on your materials to avoid “Zoom-bombing.” Instead, provide your club’s contact information so that potential guests can contact you to get the details needed to visit your meetings.
  • Ensure that you have members’ permission to use their likeness — including photos, quotes, and videos. Some clubs have a disclaimer that all club meetings are recorded and may be used for marketing. However, when highlighting a specific member, please obtain that member’s permission.